From March 2021 through April 2022, I was the Director of Brand Marketing at HqO–managing the content, social, and design teams responsible for growing the HqO brand and leading campaign strategy.

During this time, I executed a comprehensive company rebrand. The process began by leading workshops and narrowing down who we wanted to be in the market by aligning with key stakeholders on narrative tone and visual identity. The result was an all-new brand, including the creation of a new website, product updates, and more.

HqO's content strategy was revamped with a more editorial-driven approach–focusing on quality through photography, data, and storytelling. The key was partnering with successful customers and industry players–featuring stories and insights of real people and properties through high-quality guides, interviews, podcasts, videos, and case studies.

This "real" lens into the world of commercial real estate resulted in a significant increase in engagement with HqO's content (and pipeline).

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01  HqO website
02  New brand/style guide
03  Editorial-quality, physical guides
04  Client stories book
05  Customer case study video
06  Celebrating series-C announcement
07  Behind the scenes
08  Refreshed website

Thousands of organizations throughout the world rely on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Trust Assessments, Everest, and GridBuddy – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and grid CRM applications.

From June of 2019 until December 2000, I led the global Creative, Demand Gen, and Digital Marketing teams–responsible for driving more than 70% of Validity's sales pipeline with engaging campaigns, strategic ad optimization, and quality content.

This included a company rebrand, the creation of Everest–an all new email product, creating The Summit–our first conference/event, building a new global website in 5 languages, launching direct mail campaigns, developing flagship reports, and more.

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01  Updated Validity logo
02  DemandTools promo spot
03  Landing page for The Summit
04  One of our direct mail campaigns
05  Validity promo spot
06  Everest explainer video

In just two years, DigitalXChange has already become one of the go-to conferences for digital quality and innovation.

Presented by Applause, the conference brings together the world’s top brands – like Google, Uber, Microsoft, CNN, LEGO, Nike, and Amazon – who share their success stories about the topics that move the needle, including – crowd testing best practices, test automation, designing for voice and AI, optimizing for omni-channel, and more.

As the Creative Director at Applause, I have been responsible for the overall thematic, design and visual strategy of the event - as well as its final execution on-site. Most visual elements are done completely in-house and, in my mind, has exemplified what a motivated and talented team of in-house designs can achieve. Core responsibilities included, but was not limited to: Event branding; Stage design; Thematic site design; Video; Sound design; Visual design; Marketing design and more.

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01  Casey Neistat (‘18)
02  2018 highlight video
03  Stage theme II (‘18)
04  Event entrance (‘18)
05  Rana El-Kaliouby (’18)
06 Panel session (‘18)
07 ACE award (‘18)
08  LEGO presentation (‘18)
09  2017 highlight video

Applause is the World’s largest provider of digital testing services. Covering the entire digital gamut - including voice, mobile apps, vehicle systems, payment verification, accessibility, and more - Applause partners with many of the biggest brands and companies on the planet to ensure their digital experiences are reaching their customers as intended.

From Autumn of 2017 through Spring of 2019, I was the Creative Director at Applause - managing an in-house design team and helping to formulate the company’s future direction for online marketing, brand awareness and more. During my tenure there, I: Spearheaded the design and execution of our annual conference (DigitalXChange); Completely redesigned and overhauled our online presence (all new CMS, database structure, international support for 4 countries, and an all-new SEO strategy); Formulated new digital marketing campaign strategies; Overhauled our global trade show presence; and overhauled and redesigned out entire resource library of ebooks, white papers, reports and more.

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01  Applause.com
02  Applause homepage
03  Solutions page & blog
04  Retail campaign microsite
05  Direct-mail postcard
06 Direct-mail holiday gift

uTest is the home of the largest community of digital testers in the world - helping some of the most recognized and iconic brands provide quality digital experiences to their customers.

Whether it’s learning about new tech in forums, finding a testing project to earn money, or working on improving their testing skills in the Academy - uTest has become the go-to destination for people who value digital quality and are passionate about user experience.

In 2019, I was tasked to create a new website experience for the brand that would help convey the benefits of joining and highlight the amazing uTest community in ways that had previously not been done. As part of the redesign, we’ve integrated a new blog that will highlight job opportunities, feature community members, and offer tips and tricks to help people become better testers. We also are featuring a video made up from thousands of members highlighting what they love about uTest.

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01  uTest.com
02  Updated homepage
03  New uTest blog
04  Internal page
05  Updated signup flow

Over the past few years, Swirl clients have called upon my services to help generate their ads for live campaigns as well as internal demos and soft launches. Here are a few examples.

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01  Timberland
02  Victoria's Secret
03  Lord & Taylor
04  Levi's
05  Kenneth Cole
06  Sprint
07  Timberland
08  Adidas

While at Swirl, I have designed five mobile apps.

Originally, Swirl was a fashion inspiration tool with the ability for brands to offer deals to users in-app. In a lot of ways it was one part Pinterest, one part RetailMeNot and a dash of Shopkick. During this time I designed the 3.0 and 2.0 versions of the app. Version 3.0 was approved and in the process of development until the company pivoted.

Very quickly we realized from our early clients that the special-sauce was our patented, secure beacon technology - even more than the fashion app side of things. We then huddled up and created a robust platform to design and deliver brand content to users - regardless of location or even app!

This generated the need to design and develop a couple of client-specific tools - a testing tool and a beacon management tool. The beacon management tool was recently completely overhauled from the ground up - allowing our customers to set up, manage, and update their beacons in the field. New, unique features include the ability to completely register beacons through real-time floor plan mapping, image logging, and more. It has been carefully designed to be extrmeley easy to use - even for the most technology challenged employees.

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01  The Swirl 3.0 app
02  Swirl 3.0 app designs
03  Swirl Beacon Manager
04  Swirl 2.0 app designs

The Swirl Console is the company's feature product and far surpasses the functionality and breadth of any other location-focused platform. It is a one-stop tool that allows you to create, traffic, manage and test ads (and notifications) delivered through beacon-initiated events - as well as Wi-Fi, Google Nearby, GE Current and Geofencing. In a nutshell, it's DoubleClick for the physical world.

We are also the only platform that truly allows a customer to test attribution. Wish you could really know if your online advertising on Facebook or Twitter was driving actual, physical visits to your stores? Now you can. 

Features include: Attribution/control group testing; Full-featured ad building tool, Ad testing, Full management of all signals (Beacon/Wi-Fi/Geofence) at each location in your entire organization; Notification creation and management; In-store path analysis; Industry-leading reporting tools and more.

As the Creative Director at Swirl (and only product designer), my primary focus has been on our platform since it's inception.

A small selection of images can be found at left. For more about the product, feel free reach contact me or check out the Swirl website designed by our Marketing team at www.swirl.com.

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01  Swirl console
02  Beacon status dashboard
03  Campaign summary
04  Ad/creative builder
05  Notification manager
06  Creative previewer
07  External provider management

Leading up to the 2017 NCAA Men's Basketball Tournament, Talla contracted me to design the first bot that would allow teams to do their company NCAA pools completely right inside of Slack.

Done in the couple of weeks leading up to "selection Sunday", the project was wildly intense and fun.

Featured in TechRepublic and host to over a thousand brackets, Talla was very happy with the response the product received and we are already planning on creating an even more robust and engaging version for the 2018 tournament!

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01  BracketBot website
02  BracketBot website
03  Event-driven "cards" for Slack
04  BracketBot running inside Slack
05  Slack setup confirmation

Since 2012, I had occasionally worked with Science, Inc. in Santa Monica on their yoga lifestyle and activewear brand, Ellie. Some of these projects have been: The UI/UX overhaul of their shopping cart flow; Design of a new primary navigation structure throughout the site; Creation of responsive, one-page sites designed to test out new messaging, imagery, promotions, etc.

Ellie ceased operation as an activewear brand at the tail-end of 2015.

2017 UPDATE: It looks like Ellie has recently been re-launched under new ownership as a subscription box program.

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01  Ellie landing page
02  Example of an Ellie one-pager
03  Ellie.com product page
04  Ellie.com cart page
05  Ellie landing page

JewelMint was BeachMint's first company - an online jewelry retailer that sold unique pieces designed by actress Kate Bosworth and Hollywood stylist Cher Coulter.

At the start of 2011, I was contracted by BeachMint to improve their customer acquisition efforts for the JewelMint brand by strategizing, designing and optimizing online advertising, landing pages and more. Due to month-over-month gains and my recent track-record of launching multiple online based beauty products from scratch, I was soon asked to become the Creative Director for BeachMint and all it's brands.

As the Creative Director at BeachMint I was responsible for just about every design-related asset within the JewelMint product line outside of the jewelry itself. This included, but was not limited to: Product packaging; Collateral; Photo retouching; Photo art direction; Email communications; Online advertising; Landing pages; Copywriting; and the main JewelMint website itself. 

After the successful launches of both BeautyMint and ShoeMint, I was responsible for updating and redesigning the JewelMint brand and website at the beginning of 2012.

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01  JewelMint site
02  Jewelry
03  JewelMint homepage
04  Product page
05  Redesigned logo
06  Jewelry
07  Sample product video

In late 2011, BeachMint launched it's fourth vertical, ShoeMint. ShoeMint was a shoe club endorsed by actress Rachel Bilson and Hollywood stylist Nicole Chavez.

As the Creative Director of BeachMint, I was responsible for the creation and maintenance of every visual and physical ShoeMint asset except the product videos used on the website and the shoes themselves. This included, but was not limited to: Branding; Collateral; Packaging; Email communications; Acquisition pages; Photo retouching; Online advertising; and the ShoeMint website itself.

ShoeMint was one of the most successful products BeachMint launched. Over 80,000 people had pre-registered before we went live and we ended up seeing over a half million visitors in the first 24 hours. We sold out of our entire shoe inventory over our opening weekend.

Post launch, there was still plenty of work to do and I was responsible for constant design testing of email communications to both new and existing customers, online advertising, site look books/content and more.

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01  ShoeMint website
02  ShoeMint shoe
03  ShoeMint homepage
04  Product page
05  Lookbook
06  Collateral
07  Boxes w/ branded tissue
08  Coveteur video feat. Rachel & Nicole

In October 2011, BeachMint launched it's third vertical, BeautyMint. BeautyMint was a skincare line that was customized for your particular skin type - which we assessed through an online questionnaire. The product was endorsed by Jessica Simpson and respected Beverly Hills skincare professional Nerida Joy.

When it launched, BeautyMint was the first of the BeachMint verticals to get over a half million visitors in less than 24 hours (a feat which would happen again with ShoeMint in the following weeks).

As the Creative Director at BeachMint I was responsible for just about every design-related asset within the product line. This included, but was not limited to: Product packaging; Collateral; Photo retouching; Email communications; Online advertising; Landing pages; Copywriting; and the main BeautyMint website itself. BeautyMint was the 4th skincare brand I had built from scratch in 4 years.

Post launch, I was responsible for the constant design testing of email communications to both new and existing customers, online advertising, and more.

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01  The BeautyMint site
02  Some of the BeautyMint product line
03  BeautyMint home page
04  Interior page
05  The BeautyMint skin questionnaire
06  Instructional photography feat. Nerida
07  Jessica Simpson

In May 2012, BeachMint launched it's 5th vertical, HomeMint. HomeMint was a collection of home goods and art curated by Justin Timberlake and interior designer and celebrity stylist, Estee Stanley.

While I was the Creative Director at BeachMint, I was responsible for the design of the website, branding, collateral and more. I left BeachMint just before the official product launch in order to permanently move to Boston.

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01  HomeMint website
02  HomeMint pillows
03  Homepage
04  Story page
05  Monthly collection page
06  Product page
07  Various HomeMint products
08  HomeMint Collection logo

In 2011, I worked with Kate on the design of her personal website as well as a logo. She wanted a very minimal and clean aesthetic. After her final approval of the site design, it was handed off to a development shop where the project unfortunately stalled after months of struggling to acquire her domain name.

Not all was lost, though. Her logo ultimately helped pave the way towards JewelMint's new look and feel that was launched at the beginning of 2012 - as well as BeachMint's corporate identity overhaul that same year.

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01  Kate's website
02  Biography
03  Portfolio (photography)
04  Homepage

Kumaara and OOKISA (launched in 2009 and 2008 respectively) were both multi-SKU beauty products that were created from the ground up. For each of them, I was responsible for everything design related including: Packaging; Product design; Branding; Collateral; Online advertising; Email communications; Websites; and Art direction (photography).

Both Kumaara and OOKISA were subscription based, which meant that after launch - a lot of attention was given to not only aquiring new customers, but retaining existing ones as well.

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01  Jar of Kumaara overnight cream
02  The Kumaara product line
03  OOKISA shampoo
04  Shampoo, conditioner and volumizer
05  OOKISA collateral